Another magazine spread on the area

See that little innocuous headline, "Move to the Desert"? Well, it's a 5-page spread spearheaded by some of the desert's most avid self-promoters, life-stylers, and be-the-brand enthusiasts. I'm going to go pick up a copy later and will regale you with the hyperbole.

If you're reading this from your desert home, you're part of the "first wave" of pioneers (don't tell the Native Americans, or the WWI or WWII vets), and not part of the "second wave" of hipster pioneers lining up to rehab cabins.